Gabe Blair
Owner of TXFRM, your
About Me
Projects
Selected products I've designed and built to explore real problems, test ideas, and sharpen how I work.
FreshChores
A calm system for shared household work
FreshChores is a consumer iOS app built around a simple belief: pressure is a poor motivator for everyday work.
Instead of schedules, streaks, or urgency, it focuses on clarity—helping people see what needs doing and decide when to do it. The product is intentionally quiet, emotionally neutral, and designed to support shared responsibility without turning the home into a dashboard.
This project reflects how I approach product work: start with user experience, find a north star principle to guide product development. From that place, it becomes much easier to make decisions, as well as to market the product.
FolioMode
Client galleries for creative professionals
FolioMode is a client gallery platform for photographers who want review, selection, and delivery to feel professional without adding friction.
It replaces the usual sprawl of folders, emails, and spreadsheets with a focused workflow: proofs, selects, feedback, and final delivery—presented through clean, branded galleries that clients immediately understand.
We narrowed scope for this app deliberately: identify the moments that matter most to our target audience of professional photographers, and make those moments feel obvious and well-considered.
Let's Keep It Simple
This is what you can expect when we work together.
Care
I truly care about your project
The outcome matters to me. More than just for the value of getting paid and moving on, I enjoy learning about businesses and I enjoy contributing. Your success is my success.
Speed
Rapid outcomes are my jam
Flow ensues when real vision is mixed with experience and skills. No endless meetings or lengthy discovery phases; we align first and then I get to work.
Adaptability
I have so many hats
I'm your tech advisor, architect, hands-on builder, and more, depending on what the moment calls for.
Let's Work Together
Choose the engagement model that fits your needs and timeline.
Solution Sprint
2–3 weeks
When you need clarity fast. A focused, fixed-scope engagement where we'll dive deep into the problem, evaluate options, and I'll deliver either a clear plan or a working prototype.
- Technical discovery & deep-dive
- Architecture or workflow design
- Prototype or proof-of-concept
- Vendor/tooling evaluation
Outcome: A roadmap (or demo) that gives you the confidence to move forward — or not.
Project Engagement
4–6 weeks
From prototype → V1, or from messy system → something solid. A scoped project where I help define, design, and guide execution.
- Prototype → V1 launch support
- Full technical architecture
- Backend modernization & scaling
- LLM/AI feature integration
Outcome: A practical, execution-ready foundation your team can build on.
Fractional CTO
Ongoing
Ongoing senior leadership without the cost of a full-time hire. 1 or 2 days a week embedded with your team, steering architecture, mentoring developers, and keeping projects on track.
- 1 or 2 days/week embedded
- Architecture guidance
- Implementation oversight
- Team mentorship
Outcome: Continuous clarity and senior-level leadership, scaled to your needs.